Ulrika Wagas is a creative entrepreneur from Cebu, Philippines, leading the U.S. expansion of Wagas Ukuleles — a family-founded brand that reimagines traditional craftsmanship through art, woodwork, and music.

Now based in California, Ulrika bridges Filipino artistry with global design — blending creative direction, brand storytelling, and cultural innovation.

Her work spans business, research, and creative practice, reflecting a lifelong passion for building bridges between tradition and modernity.